diff --git a/src/app/app.ts b/src/app/app.ts
index b4dd8bb4..d91d5165 100644
--- a/src/app/app.ts
+++ b/src/app/app.ts
@@ -180,8 +180,10 @@ Promise.all([
       Object.values(views).forEach(v => v.setModel(models[selected]))
       models[selected].invalidate()
     }
-    selectedModel.textContent = title
-    document.title = title
+    if (!title.startsWith('title.')) {
+      selectedModel.textContent = title
+      document.title = title
+    }
   }
 
   const updateLanguage = (id: string, store = false) => {